Transforming Your Business Model: Opportunities for Service Providers in 2020

Date: Thursday, January 23, 2020
Time: 12:00 p.m. New York / 5:00 p.m. London
 
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Speakers
Alison Diana, Editor, Broadband World News

Bridget Watkins, Product Marketing Director, Calix

Greg Owens, Senior Director, Product Marketing, Calix

It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.

In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.

This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.

Key topics include:

  • Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
  • Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
  • Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
  • Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
  • Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.



 

Alison Diana, Editor, Broadband World News
Alison Diana always dreamed of being a veterinarian – until she saw a documentary of a vet removing an alligator's eye. With a love of English but no desire to be a teacher, Alison had no idea what she would do until she earned a four-year, full-tuition journalism scholarship to the School of Visual Arts and fell in love with feature writing.

An internship at Rolling Stone encouraged Alison to mix her love of music and writing until she answered an ad in a local newspaper for a position at a B2B channel publication. And so her 25-year career covering solution and service providers; technologies from HPC and UC&C to cloud and security, and business began.

Alison spent 10 years at CRN, before launching a successful freelance career writing for publications including InformationWeek, VARBusiness, Redmond Channel Partner, numerous TechTarget sites, and Florida Today. She later rejoined UBM as part of the DeusM team before heading InformationWeek's health IT section. Alison – who lives on Florida's Space Coast with her husband, teen daughter, and two spoiled cats – became part of the Light Reading team as editor at The New IP. In late May of this year, she was named Ambassador of the New IP Agency, a not-for-profit independent initiative providing information, education, analysis, community services and testing to support and accelerate the development of a global economy based on open, advanced, virtualized IP networks.

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Bridget Watkins, Product Marketing Director, Calix
Bridget Watkins is a Product Marketing Director for Calix. Bridget joined Calix in November 2018 and is responsible for helping service providers maximize opportunities available through premises solutions that elevate the subscriber experience. Prior to joining Calix, Bridget was most recently the Vice President of Marketing and Sales for a telecommunications company in the mountain west region. She has spent more than 20 years in the industry working directly for service providers and as a consultant.

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Greg Owens, Senior Director, Product Marketing, Calix
Greg Owens has 25 years of telecommunications and ICT industry experience, with the last five years focused on Customer Experience Management (CEM). As Senior Director, Product Marketing for the Premises portfolio at Calix, Greg drives all aspects of marketing — from strategy, positioning and messaging development to market launch and campaign leadership.

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