Despite a notable decline in its US TV ratings for the second straight year, the NFL scored a gain on the streaming video front this season, according to the latest data released by Amazon.
Amazon.com Inc. (Nasdaq: AMZN), whose Prime Video service streamed the NFL's Thursday night line-up of games during the regular season, boasted that its package drew 17% higher game viewership than a similar package streamed by Twitter Inc. last season. Using the average-minute audience (AMA) metric as its barometer, Amazon said it attracted more than 310,000 viewers for at least 30 seconds of action per game, up from the approximately 250,000 viewers that Twitter reported last season.
Amazon said it attracted a total of 18.4 million viewers from 224 different countries and territories for the ten Thursday night games and special Christmas Day contest. Those viewers watched an average of 63 minutes per game. Amazon enjoyed its biggest NFL audience on December 7, when 2 million viewers watched the match-up between the Atlanta Falcons and New Orleans Saints.
The comparisons with Twitter's overall viewership are tougher to make. Instead of reporting its total viewership for last season, Twitter said it attracted 2 million viewers for its first Thursday night game, 2.2 million viewers for the second game, and between 2.6 million and 3.1 million for the next eight games, boosting its average to about 2.7 million viewers per game.
But, no matter which social media platform ended up looking best on the field, the NFL clearly came out a winner. Amazon reportedly paid the league about $50 million for the streaming rights to the 11-game package this season, while Twitter paid a mere $10 million the season before. Do I hear Facebook for $100 million next season?
In a provocative new BBWN webinar, Broadband Success Partners' Jack Burton will delve into cable's next-gen HFC architecture plans and explain why going all-fiber may make more sense for operators right now.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.