Beltelecom, the national operator in the Eastern European state of Belarus, has hit a significant ultra-broadband milestone by signing up its millionth fiber broadband customer months ahead of expectations.
The operator ended September with 956,500 broadband customers connected to its GPON broadband network and today announced that it has surpassed the 1 million mark, a target that had originally been set for the end of the year. The operator has celebrated the milestone by awarding the lucky millionth customer -- see picture below -- with a free triple-play package for a year.
Paul Pinsky, a Gomel-based senior lecturer in physical education and sport at the Belarusian State University of Transport, and his family celebrate their free year of triple-play comms services.
Beltelecom , the leading service provider in a country of about 9.5 million people, isn't stopping there: It might already have a high proportion of fiber broadband users -- a third of its total 3 million fixed broadband customers are now hooked up to its GPON network -- but it's aiming to grow that much further and have 2.3 million households connected to fiber broadband by 2020.
That would be a remarkable transformation for a company that only initiated its GPON-based broadband strategy in late 2011 and had just 300,000 fiber-based broadband customers at the start of 2015.
The network transformation is all tied to the operator's services strategy, as it aims to power down its PSTN (delivering voice services via its IMS platform instead) and ramp up its video customer base. Beltelecom already has more than 1.4 million IPTV customers and added more than 44,000 new IPTV subscribers during the third quarter alone.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.