Spend a moment watching Downton Abbey and you'll see all your questions about progress and modern life in a new perspective. You'll see the difference when characters ask why anyone needs electric lighting in the daytime. Or when a chauffeur talks about not driving faster than 20 miles per hour. Or even when the dowager countess grapples with a swivel chair and suggests she needs her sea legs just to stay upright.
These observations seem ridiculous in hindsight. Where would be without electric lighting? Without faster cars? Without... well, okay, we could probably make do without swivel chairs...
But people in the future will likely think we're just as ridiculous, particularly when we question why anyone could possibly want or need gigabit-speed broadband.
I get this question often: "What can you even do with a gigabit?" The applications that take advantage of that level of bandwidth largely don't exist yet. And even if they did, many would only be useful if there was long-haul gigabit service, not just the local access being deployed today.
But asking what you can do with a gigabit is like someone a hundred years ago asking why you need a car if there are no good roads to drive on yet? Or why you need a home telephone if there's no one yet to call?
Many new inventions need critical mass before their impact can really be felt, and to reach critical mass, someone has to be an early adopter. Lots of someones have to be early adopters.
There are starting to be some specific answers to why we need gigabit throughput. A gigabit connection could be good for virtual reality language immersion, real-time scientific study of local environments from anywhere in the globe, and for the experience of a 360-degree musical concert broadcast into your living room.
But these examples of high-bandwidth applications barely scratch the surface of what having gigabit service could mean. I don't know any more than anyone else what a gigabit-connected world will look like, but that's hardly the point. Very few people in the 1980s could have pictured what e-commerce would look like, or how a store that got good at processing and shipping book orders over the Internet would one day change the lives of millions of people.
It's impossible to know how Internet speeds that are more than ten times today's average will change our future. But for a comparative clue, I only need that first example from Downton Abbey: Gigabit broadband will light up our lives like electricity did a century ago.
Or as another modern-day teller of historical tales, Lin Manuel Miranda, put it in his musical Hamilton, "It's Ben Franklin with a key and a kite. You see it, right?"
Gigabit broadband is this generation's key and a kite. And to doubt it would be as foolish as it was to question the need for electric lighting... even in the daytime.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.