The UK's Advertising Standards Authority is investigating ISPs' use of the word "fiber" -- or "fibre" -- to describe the final link to customers' broadband connections when, in many cases, providers rely on existing copper.
Currently, providers use the term fiber to describe full- and partial-fiber installations, ASA wrote in a blog. But the British government's Digital Strategy, published in March 2017, states fiber can only be used to describe "full-fiber broadband services," the ASA said.
Because some ISPs depend on copper for the last-mile connection between homes and the cabinet, several consumers have complained about speed to the watchdog agency and Member of Parliament Matt Warman. Subscribers specifically grouse the speeds they receive do not meet the broadband speed promises ISPs made in their advertising materials, according to ASA. Most areas receive broadband via FTTC (fiber-to-the-cabinet), and the ultimate connection occurs over existing copper lines, an approach that saves both money and time for providers and consumers.
Digital Strategy states the British government's commitment to a full-fiber broadband infrastructure across the country. Parliament recently discussed concerns about the use of fiber to describe partial-fiber broadband.
"In response to that context and those concerns, we are now scoping a review of how we interpret the Advertising Codes when judging the use of the term 'fiber' to describe broadband services," ASA wrote. "In particular, we will be considering whether the use of that term is likely to cause people to be materially misled. Our work has already begun and we will provide an update with more information by the summer."
It's unknown whether the ASA is also considering advances in copper-based technologies such as G.fast or if consumers with speed complaints use broadband infrastructure that includes G.fast or other solutions designed to accelerate transmission via copper. For example, G.fast products capable of producing gigabit speeds are expected to become available this year, said ADTRAN Head of Global Product Marketing Kurt Raaflaub in an interview with UBB2020 this week. (See G.fast to Hit Gigabit Speed in 2017)
Deutsche Telekom just signed an infrastructure project with the Gigabit Region Stuttgart, home to 174 municipalities and almost 3 million people, one of many partnerships the German operator has inked in its bid to grow revenue and business.
Mobile and cable operators represented half the managed SD-WAN services market share in this fast-growing space, while other broadband providers such as ISPs and satellite operators also appeared on Vertical Systems Group's ranking.
By slashing subscriber pricing by more than $30 billion annually, Low Earth Orbit satellite companies led by Jeff Bezos and Elon Musk as well as OneWeb have the potential to usher in a whole new era of broadband.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.