O2 UK is closing the door of its smart home offering after customers shunned the service.
Since the Telefónica-owned provider began selling its smart-home solution in September 2016, the service did not reach undisclosed targets, according to reports in European Communications. To be successful, O2 UK required "category-leading take-up," Telefónica said in a statement.
However, that did not happen. Limited adoption is not restricted to O2. The United Kingdom is only at the early stages of smart-home adoption, Gartner determined in mid-2017. In a Deloitte survey, 48% of British consumers owned no smart home solutions.
While 28% owned a smart TV and 26% claimed a games console, a measly 3% said they used a surveillance security system. Another 3% relied on a connected thermostat, and 2% enjoyed connected lighting, the Deloitte report said.
And, as Broadband World News' current Flash Poll (below) discusses, service providers are not alone in their desire to dominate smart homes:
Perhaps unsurprisingly then in view of the nation's big picture, O2 decided to close the service in November 2017 and told subscribers in December. The service had enabled customers to control multiple Internet of Things (IoT) smart home devices via a management app. Despite the shut down of the service, consumers' associated devices will work independently, without the app.
The British operator will remain active in other IoT projects, including connected cars and smart meters, a spokesperson told European Communications.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
As the pool of savvy, fiber-rich operators across the US rural and regional landscape wanes, the financial community will grow even more interested in acquiring or investing in them, a CoBank report says.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.