O2 UK is closing the door of its smart home offering after customers shunned the service.
Since the Telefónica-owned provider began selling its smart-home solution in September 2016, the service did not reach undisclosed targets, according to reports in European Communications. To be successful, O2 UK required "category-leading take-up," Telefónica said in a statement.
However, that did not happen. Limited adoption is not restricted to O2. The United Kingdom is only at the early stages of smart-home adoption, Gartner determined in mid-2017. In a Deloitte survey, 48% of British consumers owned no smart home solutions.
While 28% owned a smart TV and 26% claimed a games console, a measly 3% said they used a surveillance security system. Another 3% relied on a connected thermostat, and 2% enjoyed connected lighting, the Deloitte report said.
And, as Broadband World News' current Flash Poll (below) discusses, service providers are not alone in their desire to dominate smart homes:
Perhaps unsurprisingly then in view of the nation's big picture, O2 decided to close the service in November 2017 and told subscribers in December. The service had enabled customers to control multiple Internet of Things (IoT) smart home devices via a management app. Despite the shut down of the service, consumers' associated devices will work independently, without the app.
The British operator will remain active in other IoT projects, including connected cars and smart meters, a spokesperson told European Communications.
Broadband-infrastructure financial firm CoBank found rural Type II diabetes patients felt better, had improved relationships with their healthcare providers -- and saved money, when they had high-speed-powered telemedicine.
Fiber-only broadband services provider Greenlight Networks uses infusion of capital for 525% headcount increase and accelerated deployment of fiber optic networks to expanded customer base in Rochester, NY, region.
Wi-Fi is the foundation of the connected home for consumers; yet, it’s often a source of frustration. With the imminent release of the new Wi-Fi 6 standard – combined with a strong Managed Wi-Fi offer – service providers can reverse subscriber frustration while tapping into new revenue streams.
Key topics include:
What’s different about Wi-Fi 6 and why it matters to your subscribers
The importance of offering Managed Wi-Fi and its connection to Wi-Fi 6
How you can elevate your brand and gain a strong foothold in the home network.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.