To compete with heavyweight competitors like Amazon and Google in the battle for homeowners' hearts and wallets, telcos must break free of their traditional business models, focus on smart home platforms and be more creative in how they deliver and charge for services, concludes ABI Research.
CSPs also must leverage artificial intelligence (AI) for their smart home offerings, said Pablo Tomasi, senior analyst at ABI Research, in a release. Without all these steps, telcos will not realize the full smart home value of
$11.2 billion by 2022 -- a huge opportunity, albeit one full of challenges, he said. This is part of what ABI Research calls the "UnTelco" opportunity.
"CSPs are being threatened in a market increasingly driven by the likes of Google and Amazon with a range of products and services from AI-powered smart home voice control smart speakers to security solutions," said Tomasi said, in a statement. "But things are changing and CSPs are accelerating their strategies for the smart home.. Now is the time for CSPs to be more aggressive in tying the usage of their AI assistants to their other connected and smart home offerings."
Consumers are inundated with ads for devices like Alexa and its AI-powered interface. By leveraging a platform and mesh WiFi , service providers can own the home network if they subsequently make the right marketing, product and pricing choices, said Tomasi. Success stories include Telefonica and Aura, Orange's Djingo and SK Telecom's Nugu, along with Deutsch Telekom and Comcast, Tomasi said.
It's challenging for service providers to ditch traditional bundles, an approach that's served them well for many years, he conceded. But households won't pay for connected appliances, security solutions, telehealth offerings and other smart home deployments in the same format as bundled pay-TV, phone and Internet.
Deutsche Telekom and Comcast use the platform tactic, coupled with an ecosystem of many partners -- other service providers, Internet of Things (IoT) vendors and vertical-market application developers, among them -- riding atop their high-speed broadband infrastructures. Interestingly, DT uses a mix of fiber, VDSL and Gfast, while Comcast's network combines DOCSIS 3, D3.1 and fiber.
With the addition of vertical services including security, telehealth, aging in place and insurance, an operator's portal eventually can become the central hub for all (or at least most) of a home. It can control everything from the temperature to the garage door, from ordering groceries to calling the doctor when someone's ill to renewing a prescription and alerting the nearest family member when an elderly relative has not stuck to their regular routine.
But, warned Tomasi, service providers that force their traditional business model into the smart home mold would fail.
"CSPs should not impose their legacy fixed-line business model to the smart home. The smart home is core to the CSP's future and it is a real test to assess how far CSPs have developed their business beyond their telco heritage and how they can adapt their bundling business to market condition, experiment with innovation, and compete head-to-head with webscale players," he said.
Deutsche Telekom just signed an infrastructure project with the Gigabit Region Stuttgart, home to 174 municipalities and almost 3 million people, one of many partnerships the German operator has inked in its bid to grow revenue and business.
Mobile and cable operators represented half the managed SD-WAN services market share in this fast-growing space, while other broadband providers such as ISPs and satellite operators also appeared on Vertical Systems Group's ranking.
By slashing subscriber pricing by more than $30 billion annually, Low Earth Orbit satellite companies led by Jeff Bezos and Elon Musk as well as OneWeb have the potential to usher in a whole new era of broadband.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.