With today's release of its Visual Networking Index (VNI), Cisco once again introduced the world to the mind-boggling compilation of zettabytes and petabytes that the world's growing Internet base will soon be hurtling through from a growing array of devices and platforms.
Across the globe, IP traffic will reach 396 exabytes per month by 2022, up from 122 exabytes per month in 2017. That's a grand total of 4.8 zettabytes of traffic per year by 2022 being carried by broadband, WiFi and mobile speeds at more than double today's average -- within only five years. (See Cisco: Internet Traffic Hits 4.8 Zettabytes Annually by 2022.)
Amid this year's numbers are Visual Networking Indexmany highlights and pearls of insight that can help service providers design their own infrastructure, decide on future technology and personnel investments, and determine the directions their organization should take (or avoid).
Here's a look at three broadband trends and what they mean for operators.
The busy hour
One of the biggest challenges facing broadband providers in the next five years is not preparing for the steadily increasing growth in daily traffic by Internet users worldwide. Rather, it is the spike in demand during peak hours for speed-hungry, symmetrical applications such as video, that operators must address for about 60 minutes.
(Source: Cisco VNI)
In fact, by 2022, peak-hour usage -- or "the busiest hour" -- will be six times more active than the average hour, according to Cisco's VNI.This busy-hour Internet traffic will increase 37% between 2017 and 2022, hitting 7.2 petabytes per second by 2022, VNI reports. Average Internet traffic, by comparison, is predicted to grow 30% over that timeframe, reaching 1 petabyte by 2022, according to Cisco.
More than 50% of all devices and connections will be machine-to-machine in 2022, compared with 34% in 2017. Customers will need storage -- primarily cloud-based -- for much of the music, video and other content pouring in and out of 14.6 billion smart speakers, light bulbs and any other connected thing, versus 6.1 billion in 2017.
(Source: Cisco VNI)
This ties in with smart home growth -- 20% CAGR over the report's five-year period -- and smart cities, predicted to increase at 26% CAGR. These connected locales are not the fastest-growing verticals or markets, however, according to VNI. Service providers should consider their existing or anticipated business models and how other high-growth areas such as connected car (28%), connected health (22%) or connected work (15%) tie in. Energy also is explosive, with CAGR of 24%, VNI reports.
Unsurprisingly given our usage history, the amount of traffic each individual generates will increase at an astounding rate. That's due to a combination of the anticipated growth in connected devices (to 28.5 billion fixed and mobile personal devices and connections, up from 18 billion in 2017 or 3.6 networked devices or connections per person, from 2.4 per person) and four-fold growth in video and gaming traffic.
We'll watch and create more video, especially 4K video, VNI predicts -- an estimate in line with many other research firms and matched by the reams of commercials, online ads and newspaper fliers bombarding consumers this holiday season. There's little doubt that, with the price of 4K TVs dropping so dramatically and content creators leveraging the high-quality displays, these screens soon will be ubiquitous.
Currently the domain of gamers and the occasional training department or government agency -- think Defense -- artificial intelligence and virtual reality will hit corporate America within the next half-decade. This buy-in will generate 65% CAGR between 2017 and 2022, generating 4.02 exabytes in five years, compared with 0.33 exabytes last year.
Ultimately, VNI's numbers and trends all add up to several vital takeaways:
Broadband infrastructure continues to play a critical role but must be flexible, adaptable and economical enough for providers to cost-effectively and quickly adapt to users' rapidly evolving and data-demanding needs
The battle for all these connected verticals -- homes, workplaces, healthcare providers and more -- will get even more rigorous as existing providers seek new roles with their customers
Security, storage and data privacy will become increasingly critical to individuals and businesses
Differentiation is key -- and service providers can find many avenues to accomplish this
What are your biggest takeaways from this year's report?
More than a half-million Irish residents expected to have fiber broadband by 2020. But Ireland's National Broadband Plan has not even begun — and government officials today postponed any agreement again.
In a new report and searchable database, Broadband Now discovered fiber is the is the least expensive technology powering subscribers' connections. But the poorest, most rural residents pay the most for connectivity, regardless of underlying infrastructure.
As Vice President of Global Healthcare at AT&T, Maria Lensing oversees the telecommunications operator's technology and professional services offerings across the spectrum of medical providers, from solo practitioners and walk-in clinics to giant hospital chains, medical-device vendors and consulting firms. Lensing also sees more interest from traditional service providers -- cable and telecom operators looking to expand or build relationships with their own medical communities, perhaps as an adjunct to smart-home successes or standalone.
Lensing, who took on this role almost a year ago in May 2018, oversees both the sales and technical teams responsible for developing growth initiatives for AT&T's Global Healthcare business -- including products, services and industry-specific solutions. She also very actively promotes business minority inclusion, education and female empowerment programs and has been recognized both within and outside AT&T. Some awards she's received include "Top 40 Under 40" and "Super Woman in Business" from the Memphis Business Journal.
Join Maria Lensing, VP of Global Healthcare at AT&T, on Tuesday, April 23 at 12:00 p.m. ET / 9:00 p.m. PT, when she's the guest on BBWN Radio, hosted by Broadband World News Editor Alison Diana. Register now!
So far, the agenda includes a discussion of technologies such as fiber and 5G; defining the needs and solutions for a widely diverse range of customers; partnering for success in a typically slow-moving, budget-constrained market; learning and dispersing best practices from other verticals and within other business groups; promoting diversity and female empowerment when so many say they're doing so but so little has changed; and what she hopes to accomplish in another year in this role.
Register and post your questions for Maria on BBWN Radio's easy-to-use chat board. We will get to as many questions as possible. Please post questions before and during the broadcast. Once you've registered, you will be led to the chat board page. Talk to you on April 23!
Tune in to Broadband World News Radio on February 14 at 11 a.m. ET / 8 a.m. PT / 4 p.m. UK when John Isch, Practice Director of the Network and Voice Center of Excellence at Orange Business Services, discusses use cases, ROI and misconceptions of software-defined wide-area networks, virtualization and cloud.
Just when you thought the answer to your next technology direction question was clear, the noise around multiple new technology options fills the Internet and airwaves. Multiple 5Gs are being deployed; there's CableLabs' 10G initiative; the ITU and IEEE are toiling around 50G PON – and we haven’t even talked about Wi-Fi6 yet! Is any of this real, do you have to pay attention or can you just let the dust settle and then decide?
Since waiting is often not the best option, let’s demystify technology options, their impact on your business, and how to prepare for whatever the future brings.
In this webinar, Service Providers will learn:
Current state of 5G and how it affects everyone, not only mobile network providers.
Latest technologies being developed and how they will benefit their networks and subscribers.
How to prepare their networks for the future – whatever it may hold.