Video streaming has driven Australian data consumption sevenfold between 2012 and 2018, with the average home user now consuming 213 GB per month, NBN Chief Technology Officer Ray Owen told a packed keynote theatre at Broadband World Forum on Thursday.
Peak usage occurs mid-afternoon -- when children arrive home from school -- and in mid-evening, when adults have probably eaten dinner and want to watch a movie, check out website videos and news, according to NBN network analysis.
But not all broadband subscriber use is equal. The top 14% of end-users consume half of all data on the network, and the top 1% of residential customers use around one terabyte per month, Owen said. The 4.4 million premises now activated on NBN's broadband access network use 30 petabytes of data every day -- the equivalent of about 15 trillion pages of printed text, he added.
"Whilst our current network is coping well despite the rapidly increasing usage, we are already working towards making sure the network will be able to meet the demands of the future as well," Owen said. "We have already deployed DOCSIS 3.1 on our HFC network to help provide greater capacity and are working towards enabling Gfast capability on our Fiber-to-the-Curb network as well." (See Cut Costs, Not Driveways, With Reverse-Powered Fiber-to-the-Curb.)
A technician installs fiber-to-the-node outside of a residential neighborhood. Photo courtesy of NBN.
NBN also improved compliance with agreed-upon installation times, which has risen to 94% from 87% two years ago, Owen said. "We have spent a lot of time over the last year working with our retailers to improve the customer experience from the initial end-user connection to the network, through to the experience when they are online, and we have made strong progress across the board in both of these areas," Owen said.
When it comes to broadband performance, NBN's wholesale network is only one piece in the puzzle, he noted, adding that old customer premises equipment (CPE) and poor performance from modems sold by retail service providers (RSPs) can also impact speeds.
"We are doing a lot of work in terms of customer education and making sure end-users check what they are doing online to make sure they choose the right plan, then they need to select the right retail provider for their needs and finally they need to connect to the network as best they can with a good quality modem that is placed in the optimal position," Owen said.
These strategies appear to be working, as the data usage increase shows. For more details, NBN has shared the results of "Connecting Australia 2018," an annual report on the impact this tax-funded infrastructure has on the country and people. (See Broadband Boosts Australia's Economy.)
Disaggregration and standardization help optical network vendors advance their technologies while keeping costs in check – a big trend and topic of discussion during NGON & DCI World at the Acropolis in Nice.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.