IIA shared the survey results with the Federal Communications Commission, said Congressman Rick Boucher, formerly Democratic Representative for Virginia, who chaired the House Energy and Commerce Committee's Subcommittee on Communications and the Internet. Although tasked with providing Congress with an annual update on broadband adoption, the FCC relies on dated information -- something extremely risky in the Internet age, Boucher said.
"Contrary to the FCC's analysis in 2016 which was based on earlier years, the landscape we see in 2018 has dramatically changed," he said. "Consumers no longer see wired and wireless services as fundamentally different. They no longer express a preference for one over the other. IIA believes wired and wireless broadband services are today functional substitutes."
By the Numbers
About 43% of consumers polled prefer mobile access or expressed no preference, while 47% prefer wireline access -- a statistical tie, said former Congressman Rick Boucher. (Source: Internet Innovation Alliance)
CivicScience, which conducted the study for IIA, polled about 10,000 consumers. However, conceded CivicScience Founder and CEO John Dick, some respondents may well have selected their current connectivity means versus their ideal way to connect.
After all, 3% chose dial-up, the survey found; another 3% selected satellite. It's hard to imagine that some consumers differentiated between cable and fiber, or that some who selected smartphone or tablet aren't actually hooked up to their home WiFi, powered by their cable operator.
But wait a minute...
The results contradict othersources that demonstrate fiber-connected houses and neighborhoods are more attractive than those relying solely on wireless, copper and cable.
Phil Harvey -- the same one my friend and Light Reading colleague Carol Wilson mentions in her blog today -- told me he picked one area over another, in large part because of fiber. I know that the next time my family moves, if one house under consideration has fiber and the other doesn't, all other things being equal, fiber house gets the deal.
And what about all these cities and towns scrambling to build 100% fiber backbone networks in order to attract and retain residents and businesses? Why would they do that if they could simply rely on wireless? That would be so much easier and cheaper.
Wireless connectivity is definitely up to the task of many uses; and sure, gigabit-powered all-fiber home networks are over-built engines for most households. But as families add more 4K (and 8K) TVs, more smart devices, more connected this, that and the other, it's tough to imagine LTE keeping up with demand -- certainly under the terms of many data plans.
The FCC definitely needs more current data, and this provides some good insight into the trends occurring around the US. Many consumers don't care about the technology powering their Internet connection. They probably shouldn't.
The lack of an accurate broadband map means states and counties are tackling this issue themselves – and sometimes finding big disparities in the data – before spending their residents' money on deploying infrastructure.
Years of investment in infrastructure and user-friendly tools make the difference in how operators act before and after natural disasters, even though Hurricane Dorian's impact on Florida was far less than originally forecast (thankfully).
The number and power of Britain's so-called altnets is growing, increasing access to fiber-based gigabit broadband for residents and businesses where incumbents such as BT, Virgin and Openreach did not deliver.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.