US cable operators could generate $20 billion in business services revenue by year-end 2020, up about 11% from $18 billion in sales of similar offerings this year, Light Reading's Alan Breznick told attendees at The Future of Cable Business Services today.
In 2007, back when the Cable Business Services event debuted, cable operators generated between $2 billion and $3 billion from these services, said Breznick, Light Reading's Cable/Video Practice Leader.
The big win for cable was in chasing small and midsized businesses, but there are already some signs that market may be topping out, wrote Light Reading Senior Editor Jeff Baumgartner in an article today.
Let's look at how cable is winning new enterprise deals and how they can keep growing.
Comcast Business has a unit solely focused on the Fortune 1000, supported by network access deals its inked with other MSOs, according to the Light Reading article. These have long sales cycles, however, and often complex processes, so are not for the weak of heart, but Comcast has the size and scale to pull it off.
Cox Business is focusing on healthcare, as are some other cable providers. In April, the provider had "more than 40,000 facilities connected to a host of different healthcare providers across the Cox franchise," said Mike Braham, vice president and general manager of Trapollo, a national provider of remote patient monitoring and telehealth services that Cox acquired in 2015 as part of its large healthcare expansion. (See Cox Business Health GM: No More Evangelist.)
Mediacom is testing out solutions for "big agra," or the large conglomerates involved in much of today's farming. Others MSOs use their infrastructure, technology expertise and services in education, hospitality, financial services and more, Light Reading reported.
Verticals are always attractive and MSOs have been expanding their reach, Breznick said today. As new connectivity-dependent businesses that require pre-packaged solutions present themselves, cablecos can pounce and use their core skillset to keep growing in the business services market.
The number and power of Britain's so-called altnets is growing, increasing access to fiber-based gigabit broadband for residents and businesses where incumbents such as BT, Virgin and Openreach did not deliver.
After NTIA asked for public comments on map improvements in October 2018, the FCC decommissioned the agency's broadband map in early December but did not say whether it will use any of the public's great ideas on its own (largely panned) map.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattleís B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.