Verizon reportedly will enter the OTT fray when it launches a nationwide TV service this summer. The service provider is delving into a competitive market, where cable operators, CSPs and less traditional businesses vie for subscribers and eyeballs.
The service provider has been inking deals with television networks to secure streaming rights in order to offer dozens of channels this summer, according to Bloomberg. The service would be separate from Verizon's FiOS home TV and go90, a YouTube-like streaming video service for teens, Friday's article said.
Verizon will be only the latest to enter the OTT world. "It is an increasingly crowded market. How it will play depends upon Verizon's pricing, content selection, customer interface and bundle specifics," said Kamalini Ganguly, a senior analyst in Ovum's Broadband and Multiplay team who spoke to UBB2020.
This crowded market means good deals for consumers -- both on price and content -- as cable operators, service providers and OTT companies compete, partner and infringe on each others' traditional territories. It also generates the potential for customer confusion, given the growing array of available options and competitors.
The reason for so much competition is clear: US adults spend more than five hours each day watching video and 64% of US households subscribe to an OTT video service, finds a Comcast Technology Solutions infographic.
US pay-TV providers lost 1.7 million video customers last year versus a loss of 1.1 million in 2015, according to MoffettNathanson. And one-fifth of existing cable subscribers are dissatisfied with their current service, Parks Associates research finds.
Content consumers have more choices than ever as traditional cable companies, service providers and others compete for viewers by reshaping the OTT market, shrinking offerings into so-called skinny bundles and pursuing deals directly with content creators. Here's a look at some recent moves and news from the intersecting worlds of OTT and pay-TV.
About two years ago, Dish Network began selling Sling TV services, a skinny bundle that starts at $20 per month. Others quickly followed suit, and Sling TV and AT&T's DirecTV Now accumulated about 900,000 subscribers in 2016, MoffettNathanson estimates.
That figure does not include subscribers to Sony's PlayStation Vue. Alphabet YouTube is expected to enter this market in the next few months, followed by Hulu.
Through a partnership with Additiv, the service provider delivers an OTT-like cloud-based offering that allows financial institutions to gain digital transformation without ripping and replacing mainframe legacy systems.
Chinese telcos won't buy enough NG-PON2 to drive down volume costs. But does that matter, considering the role the next-gen optical technology's going to play in 5G and service provider infrastructure?
We will explore several fiber network environments, common vulnerabilities, and the business impact of failures. Fiber networks are typically a combination of owned and leased fiber. Learn how to reduce MTTR by up to 60% when an event occurs and how to detect degradation before it generates a service impact. Fiber monitoring of leased fiber helps ensure that the responsible party is dispatched for repair and SLAs can be managed. We will discuss both in service and out of service monitoring. Learn about the opportunities to improve business results in the following environments:
Hyperscale datacenters- the business need for near 100% uptime
5G small cell combined with leased fiber - ensuring the SLA for leased fiber
Long haul and Metro dark and lit fiber monitoring - reducing MTTR and preventing damage
FTTX construction and service activation in the access or MSO network - accelerating time to revenue
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.