Verizon reportedly will enter the OTT fray when it launches a nationwide TV service this summer. The service provider is delving into a competitive market, where cable operators, CSPs and less traditional businesses vie for subscribers and eyeballs.
The service provider has been inking deals with television networks to secure streaming rights in order to offer dozens of channels this summer, according to Bloomberg. The service would be separate from Verizon's FiOS home TV and go90, a YouTube-like streaming video service for teens, Friday's article said.
Verizon will be only the latest to enter the OTT world. "It is an increasingly crowded market. How it will play depends upon Verizon's pricing, content selection, customer interface and bundle specifics," said Kamalini Ganguly, a senior analyst in Ovum's Broadband and Multiplay team who spoke to UBB2020.
This crowded market means good deals for consumers -- both on price and content -- as cable operators, service providers and OTT companies compete, partner and infringe on each others' traditional territories. It also generates the potential for customer confusion, given the growing array of available options and competitors.
The reason for so much competition is clear: US adults spend more than five hours each day watching video and 64% of US households subscribe to an OTT video service, finds a Comcast Technology Solutions infographic.
US pay-TV providers lost 1.7 million video customers last year versus a loss of 1.1 million in 2015, according to MoffettNathanson. And one-fifth of existing cable subscribers are dissatisfied with their current service, Parks Associates research finds.
Content consumers have more choices than ever as traditional cable companies, service providers and others compete for viewers by reshaping the OTT market, shrinking offerings into so-called skinny bundles and pursuing deals directly with content creators. Here's a look at some recent moves and news from the intersecting worlds of OTT and pay-TV.
About two years ago, Dish Network began selling Sling TV services, a skinny bundle that starts at $20 per month. Others quickly followed suit, and Sling TV and AT&T's DirecTV Now accumulated about 900,000 subscribers in 2016, MoffettNathanson estimates.
That figure does not include subscribers to Sony's PlayStation Vue. Alphabet YouTube is expected to enter this market in the next few months, followed by Hulu.
Beaver Creek Cooperative Telephone Co. needs to replace its legacy system with a future-proof solution that integrated with its enterprise Ethernet offering, had available professional services – but did not break the bank.
Democratic candidate Christine Hallquist, herself a former CEO of Vermont Electric Cooperative, believes the state's digital divide will end if she wins and mandates that all utilities pay to deploy fiber, then sell their wholesale services.
In a new report produced in tandem with SCTE/ISBE, Heavy Reading spells out what cable operators are doing with fiber now, what they plan to do with it in the future and which challenges are the biggest.
Nokia kicks off a busy October by announcing a fixed access network slicing solution, PON interoperability approach and antennas that make a sound business case for 4G fixed wireless residential service.
With the availability of SD-Access products that leverage Amendment 3 Gfast capabilities like 212 MHz spectrum, DTA support and ability to deliver symmetric gigabit speeds, operators can quickly sate the needs of gigabit-hungry customers.
Fast, reliable broadband is essential to how we live, work and play today – and the upcoming arrival of 5G will only further increase demand and reliance on fiber infrastructure. Already viewed by consumers as intolerable, delays, outages or the regular maintenance difficulties associated with operating a network will become further exacerbated when residential subscribers further rely on connected devices for day-to-day life. Just as providers deploy network automation tools to reduce operational issues, they must take similar care to manage consumer expectations when they roll out fiber or new services. This webinar features leaders who will discuss how to manage marketing and consumer expectations at every stage of the network lifecycle. Marketing professionals, c-level executives and policymakers interested in drumming up fiber envy should attend.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.