With the release today of Calix Support Cloud and Calix Marketing Cloud, Calix aims to decrease the cost, complexity -- and truck rolls -- associated with broadband deployment, thereby improving subscriber experience and profitability.
These latest updates to the Calix Cloud platform incorporate analytics so service providers are better equipped to deliver support and enable marketing departments to accelerate decision-making, according to the vendor.
ALLO Communications, which is installing about 400 Calix GigaCenter routers each week, focuses on subscriber experience as a differentiator, said Nick Colton, director of technical support, in a statement. Already a test user for Self-Help, ALLO wants to deploy Self-Heal to all subscribers in the future, he said.
"We see nearly 25 percent of our Wi-Fi related support calls come in within the first 45 days of service, so our ability to support them from day one sets the bar high for our future interactions," said Colton. "As their journey with ALLO continues, Self-Help is another key differentiator as we have already seen a reduction in repeat calls after enabling this for a subset of subscribers."
Customization options: Authorized users can select the most important subscriber profiles for business growth to streamline reports and make better, faster marketing decisions
Simplified workflows: Real-time access to and visualization of data for easier, quicker and more accurate campaign segmentation
Day 1 Subscriber Experience, which focus on both long-term and new customers. With Calix Marketing Cloud, operators have access to new customization capabilities and simplified workflows, according to Calix
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
The lack of an accurate broadband map means states and counties are tackling this issue themselves – and sometimes finding big disparities in the data – before spending their residents' money on deploying infrastructure.
Next year many operators must decide whether to invest more in HFC or go all-in to fiber, pick their PON and choose their managed-WiFi path, writes analyst Dan Grossman, who also recommends providers bundle managed WiFi and analytics to best serve residential subscribers -- and operators' own businesses.
Public-private partnerships, investor interest, self-help in rural areas and incumbents' return set the scene for a busy year of broadband deployment in the US countryside in 2020, writes Analyst Dan Grossman.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.