OYSTER BAY, N.Y. -- Long challenged to emulate growth rates in the bellwether U.S. market, the European smart home market and its proponents increasingly are finding a way to develop and adapt smart home offerings to suit the specific requirements of the disparate European market. A new study from ABI Research explores the European smart home market and finds it at a pivotal moment in its development. During the next five years, the number of smart homes in Europe will grow more than threefold to reach 103 million homes, while annual key smart device shipments will reach more than 154 million units by 2022.
Much of that growth will be built through the direct investment and development of European companies who are broadly ahead of their U.S. counterparts in adapting their offerings to the specific demands within Europe and within constituent European countries.
"A wealth of European-based smart home providers led by global successes such as Signify (formerly Philips Lighting) as well as more locally focused players such as Hive, Tado and Netatmo are increasingly offering European-informed smart home products well suited to the specific requirements of the market," says Research Director Jonathan Collins, who manages ABI Research's smart home and smart health coverage. "Even so, it will be the influence of U.S. giants including Amazon, Apple and Google and in particular, the availability of their smart home voice control platforms with European language support that will really help shape and drive the emergence of the European smart home market over the next few years."
Attempts to replicate U.S. smart home strategies in Europe have struggled, but the evolution of dedicated European smart home management offerings from telcos including Deutsche Telekom and Swisscom are driving smart home management availability. Telcos including Vodafone and BT entered the smart home services market for the first time this year and over the next five years the ability of these players as well as a growing range of smart home, smart appliance and, even, traditional non-connected home equipment vendors, to grow smart home appeal will be key.
"These strategies will succeed for vendors who understand global smart home market dynamics and can apply them in relation to local capabilities," says Collins.
These findings are from ABI Research’s Driving Growth in the European Smart Home report. This report is part of the company’s Smart Home research service, which includes research, data and Executive Foresights.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.