SANTA MONICA, Calif. -- On Jan. 8, Hulu shared news it added 8 million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand (SVOD) and live TV plans in the U.S. That info marks a 48% subscriber increase year over year and catapults Hulu's customer reach beyond that of the country's largest cable and satellite pay TV providers.
One big trend Hulu saw: Consumers place a great deal of value on having a comprehensive, flexible viewing experience. Viewers who subscribe to Hulu + Live TV actually spend 50% of their time watching on-demand or recorded programming. To fuel its momentum, Hulu invested significantly in securing exclusive content and enhancing its streaming technology to support a superior experience across its live and on-demand plans.
Over the past 12 months, Hulu’s technology and product teams dramatically improved the stability and usability of its Live TV service (Hulu + Live TV), reducing buffering by 90% and introducing new features like live game start notifications and an enhanced channel guide so viewers can get to their favorite content faster. The company also expanded its local affiliate support to over 970 local live stations.
The industry organization's major initiatives will address broadband differentiation based on quality of experience, global test labs for services, 5G, multi-access strategies and more, say CEO Robin Mersh and CMO Geoff Burke in an interview with BBWN.
After NTIA asked for public comments on map improvements in October 2018, the FCC decommissioned the agency's broadband map in early December but did not say whether it will use any of the public's great ideas on its own (largely panned) map.
Mike Zeto, GM of AT&T's Smart Cities division, expects metro areas to adopt platforms to manage multi-departmental IoT solutions once internal processes are aligned and more agencies are involved in smart city applications.
Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home.
Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!