AMSTERDAM -- Global video app developer 24i Media today announced its planned launch of the ATSC 3.0 solution for broadcasters and Pay-TV service providers at the 2019 NAB show in Vegas.
24i's ATSC 3.0 solution is designed to greatly enhance over-the-air services for viewers and unify broadcast and broadband functionality to give audiences more content and choice. It will deliver a better experience for viewers, and permit broadcasters to use addressable advertising and a better measure of who is watching which programs. The solution is compatible with any ATSC device, enabling rapid integration on the preferred device.
"We are super excited to announce the launch of our innovative ATSC 3.0 solution at NAB," said Martijn van Horssen, 24i Media CEO. "Apart from providing our customers with cutting-edge ATSC 3.0 technology, our solution makes it possible for advertisers to get better targeted ads based on several parameters such as channel, genre and location. Empowering broadcasters to start serving personalized advertising and thus create new revenue streams from advertisers."
With full support for hybrid TV viewing, ATSC 3.0 enables interactive solutions and viewing of streaming video content on a range of devices such as smart TVs, set-top-boxes (STBs), Internet or hybrid, with low latency (CMAF DASH).
"ATSC 3.0 will be able to bring together OTT and live linear programming in a way not possible before," said Rehor Vykoupil, chief business development officer at 24i Media. "With our many years of UI & UX experience from designing interactive HbbTV Apps which is part of the ATSC standard, we are well-equipped to address the challenges faced by our customers, and accelerate their time-to-market for product development and deployment."
At NAB, 24i will feature an interactive demo of ATSC 3.0 solution and addressable tv. 24i also has added another potential monetization revenue stream for broadcasters, the ATSC 3.0 TV Games Portal, which allows customers to extend their solution with a TV game portal with pre- integrated monetization tools. The vendor will also demonstrate this its NAB booth in Las Vegas later this month.
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