Disney's Streaming Scheme & Bigger Broadband Bundles
Also in today's BBWN roundup: The FCC and the White House whiff at a 5G event and the Light Reading team bring back the visual proof that broadband providers are thinking about content, even in Las Vegas.
The Disney+ details are in. Disney's new premium subscription service will launch November 12 and sell for $6.99 per month, or $69.99 per year. For that price, consumers will get a massive bundle of TV shows and movies from its Marvel, Fox, Star Wars, Pixar and other Disney-owned properties and brands. Should broadband providers look for bundling opportunities or just bail out of pay-TV altogether? (See Disney+ to Debut November 12, Fetch $6.99 Per Month .)
Meanwhile, over at Ovum, analyst Nicole McCormick reports fixed broadband providers around the world find they can stem pay-TV customer losses by bundling OTT video services. Such a move, which would have seemed odd only a few years ago, now helps broadband providers set themselves apart from their competition. In case you wonder why Disney and Apple are launching premium, over-the-top streaming services, Ovum's recent customer survey reveals OTT video is the number one service customers added to their fixed broadband bundles, including customers in the 55- to 69-year-old demographic.
A screengrab of the Disney+ service preview.
President Donald Trump and FCC Chairman Ajit Pai held a White House event today to promote the administration's actions on 5G, including the FCC's moves to auction millimeter-wave spectrum and to loosen regulations around small cell and fiber installations. Mostly, the presentation lacked substance. Pai talked up a $20 billion rural broadband proposal, but entirely left out a discussion about the agency's seriously flawed broadband maps. Also, he proclaimed 5G a success but didn't address how the FCC would unlock more mid-band spectrum, which can help rural markets because of its potential to transmit large amounts of data over large distances. Light Reading's Mike Dano reports on Washington's latest display of pomp and ignorance. (See Absence of Mid-Band Spectrum Clouds Trump's 5G Proclamations .)
Finally, at NAB in Las Vegas this week, Light Reading's Alan Breznick and Jeff Baumgartner were panel hosts and storytellers, giving broadband providers plenty of visual clues about what content options and business models might pay off for them in the near future. (See Slideshow: NAB 2019 .)
— Phil Harvey, US Bureau Chief, Light Reading