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Win MDUs: Playing With Loaded 9-Sided Dice

Date: Tuesday, May 21, 2019
Time: 11:00 a.m. New York / 4:00 p.m London
 
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Speakers
Alison Diana, Editor, Broadband World News

Kurt Raaflaub, Head of Strategic Solutions Marketing, ADTRAN

Alice Lawson, Broadband & Cable Program Manager, City of Seattle - Office of Cable Communications

The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.

The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.

In this Light Reading and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.

Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.



 

Alison Diana, Editor, Broadband World News
Alison Diana always dreamed of being a veterinarian – until she saw a documentary of a vet removing an alligator's eye. With a love of English but no desire to be a teacher, Alison had no idea what she would do until she earned a four-year, full-tuition journalism scholarship to the School of Visual Arts and fell in love with feature writing.

An internship at Rolling Stone encouraged Alison to mix her love of music and writing until she answered an ad in a local newspaper for a position at a B2B channel publication. And so her 25-year career covering solution and service providers; technologies from HPC and UC&C to cloud and security, and business began.

Alison spent 10 years at CRN, before launching a successful freelance career writing for publications including InformationWeek, VARBusiness, Redmond Channel Partner, numerous TechTarget sites, and Florida Today. She later rejoined UBM as part of the DeusM team before heading InformationWeek's health IT section. Alison – who lives on Florida's Space Coast with her husband, teen daughter, and two spoiled cats – became part of the Light Reading team as editor at The New IP. In late May of this year, she was named Ambassador of the New IP Agency, a not-for-profit independent initiative providing information, education, analysis, community services and testing to support and accelerate the development of a global economy based on open, advanced, virtualized IP networks.

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Kurt Raaflaub, Head of Strategic Solutions Marketing, ADTRAN
Kurt Raaflaub leads ADTRAN’s strategic solutions marketing, and has more than 20 years’ experience in telecom. He has global solutions marketing responsibility for the areas of SDN/NFV, Gigabit Broadband, and Customer Connectivity directed at the residential, enterprise and mobile access markets. Prior to his current position, Raaflaub was responsible for directing ADTRAN’s Broadband, Carrier Ethernet and Packet Optical solutions marketing activities within ADTRAN’s Carrier Networks Division. In 2006, he joined ADTRAN from Nortel where for over a decade, he held various roles focused on marketing and managing new disruptive market opportunities.

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Alice Lawson, Broadband & Cable Program Manager, City of Seattle - Office of Cable Communications
 

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Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?

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