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Win MDUs: Playing With Loaded 9-Sided Dice
Date: Tuesday, May 21, 2019 Time: 11:00 a.m. New York / 4:00 p.m London sponsored by
 Speakers
Alison Diana, Editor, Broadband World News
Kurt Raaflaub, Head of Strategic Solutions Marketing, ADTRAN Alice Lawson, Broadband & Cable Program Manager, City of Seattle - Office of Cable Communications The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs. The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win. In this Light Reading and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs. Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.
Alison Diana, Editor, Broadband World News
Kurt Raaflaub, Head of Strategic Solutions Marketing, ADTRAN
Alice Lawson, Broadband & Cable Program Manager, City of Seattle - Office of Cable Communications
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Alison Diana always dreamed of being a veterinarian – until she saw a documentary of a vet removing an alligator's eye. With a love of English but no desire to be a teacher, Alison had no idea what she would do until she earned a four-year, full-tuition journalism scholarship to the School of Visual Arts and fell in love with feature writing.
Kurt Raaflaub leads ADTRAN’s strategic solutions marketing, and has more than 20 years’ experience in telecom. He has global solutions marketing responsibility for the areas of SDN/NFV, Gigabit Broadband, and Customer Connectivity directed at the residential, enterprise and mobile access markets. Prior to his current position, Raaflaub was responsible for directing ADTRAN’s Broadband, Carrier Ethernet and Packet Optical solutions marketing activities within ADTRAN’s Carrier Networks Division. In 2006, he joined ADTRAN from Nortel where for over a decade, he held various roles focused on marketing and managing new disruptive market opportunities.
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