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Transforming Your Business Model: Opportunities for Service Providers in 2020
Date: Thursday, January 23, 2020 Time: 12:00 p.m. New York / 5:00 p.m. London sponsored by
 Speakers
Alison Diana, Editor, Broadband World News
Bridget Watkins, Product Marketing Director, Calix Greg Owens, Senior Director, Product Marketing, Calix It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes. In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services. This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade. Key topics include:
Alison Diana, Editor, Broadband World News
Bridget Watkins, Product Marketing Director, Calix
Greg Owens, Senior Director, Product Marketing, Calix
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Alison Diana always dreamed of being a veterinarian – until she saw a documentary of a vet removing an alligator's eye. With a love of English but no desire to be a teacher, Alison had no idea what she would do until she earned a four-year, full-tuition journalism scholarship to the School of Visual Arts and fell in love with feature writing.
Bridget Watkins is a Product Marketing Director for Calix. Bridget joined Calix in November 2018 and is responsible for helping service providers maximize opportunities available through premises solutions that elevate the subscriber experience. Prior to joining Calix, Bridget was most recently the Vice President of Marketing and Sales for a telecommunications company in the mountain west region. She has spent more than 20 years in the industry working directly for service providers and as a consultant.
Greg Owens has 25 years of telecommunications and ICT industry experience, with the last five years focused on Customer Experience Management (CEM). As Senior Director, Product Marketing for the Premises portfolio at Calix, Greg drives all aspects of marketing — from strategy, positioning and messaging development to market launch and campaign leadership.
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